Emerging Trends Post COVID-19

With the COVID pandemic bringing the world to a standstill by forcing people to stay indoors and refrain from unnecessary movements, it has unleashed a wave of disruptions across all the industries.With countries struggling to get their economy on track , the biggest challenge staring them straight in their eyes is saving the lives of people from the deadly outbreak. Though new challenges have sprouted out in our race against reducing infection rates, this unprecedented situation also underscores the significance of technological innovations. Though one can certainly hold the Corona Virus as the villain of this entire plot, if there is something that has emerged as a savior in these uncertain times it is the divine hand of technology that has sustained the momentum of the economy. This crisis has opened out newer avenues. The blog covers the emerging trends post COVID.

Not only has technology become handy for policy makers in the post – COVID era, it has demonstrated its invincibility by  pervading all walks of life. Here are the 5 most popular emerging trends post COVID that have taken digital incarnations in the post COVID era.

DATA SCIENCE

In this era of uncertainty and the world of business witnessing rapid metamorphosis, new developments have started mushrooming in the world of online marketing. The post COVID pandemic seems to be instrumental in influencing preference patterns of customers rendering pre COVID analytical models irrelevant and irresolute. With a dire need to remodel conventional data prototypes and to get and sense more data touch points, a certification in Data Science certainly seems to be an icing on the cake for aspiring professionals. With the importance of health and immunity coming to the fore, healthcare and Retail Marketing executives are bound to look up for analytics in studying and understanding new patterns that have emerged as an emerging trends post COVID pandemic.

A recent survey of executives from different professional domains and sub domains show that around 40 p.c. of them pin hopes on analytics to navigate through this  crisis.

Picture Courtesy: Burtch Works

After analyzing various job postings we managed to narrow down on the following skillsets to become a data scientist.

  • Microsoft Excel
  • SQL
  • Visualization Tool (Power BI or Tableau)
  • Communication or presentation skills
  • Domain Knowledge
  • Python or R Programming
  • Knowledge of Mathematics and statistics
  • Problem Solving

DIGITAL MARKETING

In the post – COVID era, Internet seems to be the last rock to be turned for various brands to engage with their customers who prefer to stay indoors preventing themselves from the deadly consequences of the deadly outbreak. With access to cheap data and affordable smartphones, access to internet has grown exponentially making brands to carve a digital space for  themselves to be spotted by consumers. This is a trend that has taken the world by storm and is a budding and an emerging trends post COVID.

In fact, Companies such as Unilever have started allocating resources to start a digital campaign because it recognizes the online space as its most important growth channel.The Chinese retail giant Alibaba is looking up to streamline and leverage huge bits of data  to attract customers.

Say, If you are taken to a classroom where the projector flashes three personalities on the screen – Jack Ma, Elon Musk and Kim Ki Nam – you are more likely to identify the first two icons rather than Kim despite Kim shooting to fame by leading a reputed multinational automotive brand. Such is the latent power of social media. Jack and Musk are renowned social media figures who always hog the limelight for coming  up and often publicizing the innovations they come up with in the organization. Emergence of such virtual channels blended with the plethora of scope to reach out to the Gen – Z population has propelled the rise of social media and its no looking back again.

Agile marketing has come to the forefront. With the onset of the pandemic many companies have started revisiting and relooking their brand strategies. Many brands took weeks to change their advertising messaging as the archaic creative and content production teams toiled at significant cost and time, manually re-creating everything from TV commercials to display ads to reflect crisis messaging only to be followed by another such expensive cycle for recovery messaging.

Marketing technology that helps with the above business needs will, therefore, be considered “essential” and the rest may end up in the garbage heap of tech-driven promises that never delivered true Marketing ROI.

Skills Required

  • Create or write quality content
  • Search Engine Optimization (SEO)
  • Analytics
  • Design Thinking
  • Being Tech Savvy
  • Ability to be unconventional and deliver unusual content that stands out
Video Courtesy: RICH+NICHE

HEALTHCARE INDUSTRY

The COVID-19 pandemic has unleashed havoc in the world. Being at the centre of attraction by deploying various medicinal advancements and frontline health workers. With a dire need of finding a vaccine and to develop herd immunity, the healthcare industry is one of the most significant emerging trends post COVID. There has been a clarion call to reform the healthcare systems around the world and thus ensuring affordability and accessibility . But the solution to this challenge is twofold.

  • By expanding medical infrastructure to hire, train and absorb into the healthcare system
  • Using technologies such as AI and blockchain to build prediction models , to facilitate AI – based customer support and also narrow the gap between larger number of queries and lack of live agents.

This has paved the way for mushrooming of many traditional medical equipments such as  hand sanitizers, face masks and PPE kits. The rise in demand of the indigenous varieties of these healthcare products have come a long way in boosting local consumption. According to the data published by healthradius, the United States will have an excess of 100,000 ventilators, while Western Europe will purchase another 30,000 to 50,000 ventilators through the end of 2020. This uneven distribution across regions will redefine non-hospital and home critical care models.

Coming to the soft Infrastructure, Blockchain seems to be a promising technology to fight ailments by enabling data sharing and improving interoperability health information exchanges – one that serves security, compliance, and practical needs.

Contactless treatment due to risk of infection is aided by automation of patient’s health records. This also requires support from neural networks that also come up with suggestions of treatments and diagnosis thus eliminating redundant work and enhancing the quality of treatment and providing a transparent and an unbiased workflow.

Skills Required

  • Post Graduation in medicine or Clinical Biology
  • Nursing
  • Graduation in Traditional,Western or Ayurvedic treatment
  • Date analysis
  • Knowledge of Database management systems
  • Programming skills(for professionals who are into medical software development)

With various opportunities about to knock the door ,it’s imperative that the upcoming workforce that is graduating out of colleges and universities shape their skills and competencies in accordance with the needs of the new market. But this requires grassroot transformation all the way from the roots – reworking on the traditional curriculum that will be deemed redundant in the days to come.

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